![]() While feedback can sometimes be negative, this feedback is invaluable in building deeper relationships with your clients. Not only does our collaborative methodology test customer sentiment, but given that we are independent from your business, customers are more likely to be truly open and honest. Our approach is one of collaboration, which makes participants feel comfortable and engaged. Our team of expert research facilitators lead targeted focus groups to gain feedback and actionable insights from your customers. ![]() A key takeaway from our operational level is understanding what needs to be improved upon internally in order to meet the expectations of your customers. You’d be surprised how much of the ‘going-ons’ at this level are either enhancing or harming your clients experience. The operational research we undertake takes place at management level, providing insight into your day-to-day operations. This type of strategic research plays a huge role in client retention. Results of this research will reveal to what extent you are satisfying the needs and demands of your customers, as well identify key areas of risk. This involves performing research at a strategic level with key decision makers and stakeholders.
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